Forecast & Trends in Business Intelligence for 2013

                  A BIG (Business Intelligence Growth) Year :)

Defining Business Intelligence in 2013 as A Collaborative Experience and a Shared Exercise of Asking and Answering Insightful Questions About a Business

             What a year 2012 was for business intelligence! The said old world of databases is developing faster and faster, with startups addressing new data problems and established companies innovating on their platforms. Web-based analytics tools are connecting to web-based data. And everything’s mobile.

         With all the attention organizations are placing on innovating around data, the rate of change will only increase. So what should you expect to see?


     Proliferation of Data Stores.

              Once upon a time, an organization had different types of data: CRM, point of sale, email, and more. The rulers of that organization worked very hard and eventually got all their data into one fast data warehouse…2013 is the year we will recognize this story as a fairy tale. The organization that has all its data in one place does not exist. Moreover, why would you want to do it? Big data could be in places like Teradata and Hadoop. Transactional data might be in Oracle or SQL Server. The right data stores for the right data and workload will be seen as one of the hallmarks of a great IT organization, not a problem to be fixed. 

                                Hadoop is Real.

                    Back in 2008 and 2009 Hadoop was a science project. By 2010 and 2011 some forward-thinking organizations started doing proof-of-concepts with Hadoop. In 2012, we saw the emergence of many production-scale Hadoop implementations, as well as a crop of companies trying to address pain points in working with Hadoop. In 2013, Hadoop will finally break into the mainstream for working with large or unstructured data. It is also becoming more “right-time” for a faster analytics experience. 

             Self-reliance Is the New Self-Service.

                Self-service BI is the idea that any business user can analyze the data they need to make a better decision. Self-reliance is the coming of age of that concept: it means business users have access to the right data, that the data is in a place and format that they can use, and that they have the solutions that enable self-service analytics. When all this happens, people become self-reliant with their business questions and IT can focus on providing the secure data and solutions to get them there. 

The Value of text and other Unstructured Data  is (finally!) Recognized.

                One of the subplots of the rise of Hadoop has been the rise of unstructured data. Emails, documents, web analytics and customer feedback have existed for years, but most organizations struggled enough to understand their structured data that unstructured data was left alone. In 2011 and 2012 we saw more techniques emerge to help people deal with unstructured data, not least of which is a place to put it (Hadoop). With the explosion of social data like Twitter and Facebook posts, text analysis becomes even more important. Expect to see a lot of it in 2013. 

                             Cloud BI Grows up.

               Cloud business intelligence as your primary BI? No way! Not in 2012, at least. There are cloud BI services, but with important limitations that have made it difficult to use the cloud as your primary analytics solution. In 2013 we expect to see the maturation of cloud BI, so that people can collaborate with data in the cloud, just like they collaborate on their Salesforce.

               Visual Analytics wins Best Picture.

              For years visual analytics has been the Best Documentary of business intelligence: impressive, but for the intellectuals and not the mass audience. But people are finally beginning to realize that visual analytics helps anyone explore, understand and communicate with data. It’s the star of business analytics, not a handy tool for scientists. 

Forecasting and Predictive Analytics become common.

                Much like visual analytics, forecasting used to be seen as the domain of the scientist. But everyone wants to know the future. Forecasting tools are maturing to help businesses identify emerging trends and make better plans. We expect forecasting and predictive analyses to become much more common as people use them to get more value from their data. 

              Mobile BI Moves up a Weight Class.

            Last year we predicted that Mobile BI would go mainstream—and it did. Now everyone from salespeople to insurance adjusters to shop floor managers use tablets to get data about their work right in the moment. To date mobile BI has been lightweight—involving the consumption of reports, with a bit of interactivity. But the tremendous value that people have seen in mobile BI is driving a trend for more ability to ask and answer questions. 

        Collaboration is not a Feature, it’s a Reality!

            Business intelligence solutions have often talked up their collaboration features. In 2013, that’ll no longer be good enough. Collaboration must be at the root of any business intelligence implementation, because what is business intelligence but a shared experience of asking and answering questions about a business? In 2013, business will look for ways to involve people all around their organization in working together to understand and solve problems. 

         Pervasive Analytics: Finally…Pervasive.

As an industry, we’ve talked for years about terms like “pervasive BI” or “BI for the masses”. There’s a whole market for data that is outside of the market for “business intelligence.” When we talk more about data, and less about software categories like BI, we get to the crux of maximizing business value—and fast, easy-to-use visual analytics is the key that opens the door to organization-wide analytics adoption and collaboration. 

            These are the trends we see in talking with customers about what they’re doing today and where we are investing for the future. The good news is that investment is most often being driven by a desire to take good initiatives farther, not a sense of frustration with failed initiatives. Perhaps the new technology and investment of the last few years is finally starting to pay off. No matter what, you can expect lots of change in business intelligence in 2013.